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The people on it found you, bought from you, and want to hear from you — but without a real strategy built for DTC health brands, you're leaving revenue on the table.
Now make it pay you back.
30 MINS
LIVE WITH MICHELLE
How to get more sales.
We'll review how we can help you increase sales and grow your brand moving forward.
What's working in 2026.
We'll provide key insights into what's working for the fastest growing DTC health brands right now.
Your email strategy.
We'll take a quick assessment of your current flows, strategy, and the results you're seeing now.
Your brand.
What you sell, who you're selling to, how your email is set up today, and what's not working.
Chelsea & Michelle
For the past decade, we’ve built the marketing strategy, brand voice, and emails for health and wellness businesses. We write emails people love – and buy from.
One client's lead-gen workshop converted cold traffic at 5–9%. Another generated nearly $1M from a single email campaign. That's what a well-run email list looks like.
We manage 100% of the process — topic planning, building flows in Klaviyo, scheduling, and data tracking — so you can take email off your to-do list entirely.
HEALTH & WELLNESS ONLY
It’s all we do. We already speak your customer’s language, know your category, and understand the strategies that work in this space.
An EMAIL PARTNER WHO ACTS LIKE A BRAND TEAM
Most providers run flows and discount blasts packed with generic AI-copy — which is exactly why the emails end up sounding like everyone else. We start with your brand voice and positioning and build your email marketing strategy on top. This gives you emails that actually convert, without burning your list out on constant discounts.
TWO-WOMAN SHOP, NOT AN AGENCY
You work directly with the two of us — the founders — start to finish. No juniors, no account managers, no getting shuffled around. We keep a small, selective roster so your brand gets founder-level attention every week.
Not your usual Klaviyo agency.
Show up as you are.
- How big is your list?
- How often do you send?
- What flows do you have set up?
- What’s working well vs. not?
- Your #1 goal for next quarter?
- Where do you want to see your business 3 years from now?
Your product or service falls outside the health & wellness space
You're looking for someone to manage paid ads, social, or PR
You already have a talented email specialist or agency running your ESP
This is NOT for you...
You're pre-revenue or still finding product-market fit
You want email handled by people who understand health
You've tried AI or a cheaper option and gotten generic results that felt off-brand
Your list is growing but barely getting mailed — or the emails that go out don't sound like you
You're doing roughly $2–20M and your email hasn't kept up with your growth
You're on Shopify and Klaviyo (or open to moving to Klaviyo)
Book a call if...
This is for you...
You run a founder-led health or wellness product brand — supplements, gummies, functional food or beverage, wellness products
HOW MUCH TIME WOULD IT REQUIRE FROM ME?
Almost none. After we lock your brand voice up front, all we need is a short weekly voice memo — what’s going on in your world — plus a quarterly check-in on the numbers. No standing meetings, no homework. We handle the rest.
CAN I BRING A COLLEAGUE TO THE MEETING?
Absolutely -- jsut forward the invite and send us an email and we'll get your colleague added to the meeting invite. We like to include all players whenever possible.
WHAT ALL DO YOU HANDLE?
Email is where our expertise lives. But we have experience across brand strategy, conversion copywriting and design. This means we handle everything, from the copy to the beautifully designed emails. Plus, all the tech! We also study your brand obsessively, creating a messaging framework and voice guide for every client.
Questions before you book?
30 MINS
LIVE WITH MICHELLE
Find out how the fastest growing DTC Health Brands are turning Klaviyo into their #1 profit engine.
THE 2026 REPORT
How to Scale Your DTC Health Brand With Klaviyo.
Director of Marketing | Functional Diagnostic Nutrition
They understand the audience, the terminology and the email marketing strategies that work in this space.
"This team truly knows how to grow DTC health brands. They helped us increase revenue by 25%.